We treat our clients as partners. As fiduciaries, we manage clients’ assets as if they were our own. We are transparent with our thinking and proactive with our recommendations. We uphold a high level of client service and believe that all of our clients, regardless of their size, deserve our very best. We focus on creating value for clients, not extracting it from them. We structure our advisory fees, which are never hidden and always accompanied by an invoice, to be only a fraction of the value we expect to add to clients. After all, clients should benefit more from their portfolios than their investment advisors and managers do.
We also treat our employees as partners. We owe our clients a stable firm and a consistent advisory team, and we believe that when we treat our people like the professionals they are, they serve our clients best.
We are beholden only to our clients, our values, and our regulators. When we say we have no conflicts of interest, we mean it — because we believe advice worth taking is only possible when conflicts of interest are eliminated, not merely disclosed. We never write anything in fine print. We are paid only by our clients and offer no proprietary investment products or add-on services that would pollute the advice we deliver to clients. We have no outside ownership, commitments, or pressures. Independence offers us the freedom to think creatively about solving client investment problems.
Achieving “scale” as a business is not our objective. Quality is. Truly customized and thoughtful advice, delivered at high levels of client service, by definition cannot scale. There is a finite limit to the number of clients we can serve without diluting what makes our advisory offering unique. We would rather serve fewer clients better than more clients in a watered-down way. We recognize that our service offering is an optimal match only for a narrow segment of the marketplace of clients, and we only seek to serve those clients. Other firms can appropriately focus on the rest.
Just as diversification improves portfolios, diversity makes Sellwood a stronger firm and a better partner for our clients. We strive to have a culture of inclusion, infused into everything we do, and to have a hiring process and culture that are inclusionary and non-biased. Our industry is not as inclusive of people of color, LGBTQ people, women, and underrepresented communities as it should be. Our culture of inclusion seeks to ensure that both Sellwood and our clients benefit from the diversity of perspective that comes from diversity of talent.
We are an independent, SEC-registered investment advisory firm focused on serving foundations, endowments, nonprofits, retirement plans, and select high-net-worth individuals.
We founded Sellwood because we believe that a stable firm and long-term relationships between clients and experienced investment professionals are the necessary preconditions for superior long-term investment results. Our close-knit team has enjoyed remarkable stability since our firm’s founding in 2012.
We have no outside investors, former shareholders, proprietary products, or debt. Nor do we have a parent company, affiliates, related organizations, or other lines of business. This independence is a choice. Affiliations always create conflicts adverse to client interests, so avoiding them allows us the freedom to fully focus on helping clients thrive. Our investment recommendations and decisions are always based on our own research and never based on conflicts or profit motives.
And by that standard, we are the most stable firm in our industry. Our average client has worked with us for more than a decade, and our client retention rate exceeds 99%.